Reflections on the world’s need for growing media for food and quality of life in the period 2020-2050

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Authors: 
Chris Blok
Book (published in): 
Presentations IPS Summit 2018
Venue: 
Rotterdam
Year: 
2018
Keywords: 
food, peat, growing media, vision

Summary:

The presentation starts with solid data on the world demographic trends and food situation. These data then serve to support some surprising conclusions with direct implications for the way rooting media producers approach the substrate market. The impact of obesities on the substrate market already surpasses that of hunger relief; Recirculation is an incredibly powerful reason to use soilless cultivation but even in the Netherlands its potential is poorly realised; The anticipated growth of cities will power markets for ornamental substrates to enhance the quality of life.
 
The second part will compare various developments in soilless cultivation starting with the areas / volumes of various rooting media including peat, coir, wood fibre and water cultures. For each material the market prospects will be discussed including the anticipated market growth. Combining market prospects with production potential of the various materials will again lead to surprising conclusions with direct implications for the way rooting media producers approach the substrate market.

Finally it will be discussed why rooting media producers may want to intensify cooperation with system builders and architects of electronic cultivation advise. It will be argued that the challenges of a growth market require a lot of  work other than sales. In a growth market annual growth in production volume is not enough to survive; only those who grow faster than the market average will remain relevant. That future is no doubt promising but certainly more demanding than business as usual.